Concept advertising campaign for Spotify Premium
Targeted toward millennials who tend to have a very wide range in taste of music. They are more mobile based and are found on streaming platforms more than traditional TV.
This animation advertisement would be shown as a YouTube preroll, as studies show the intended audience do not watch a lot of television.
Posters would be put up at bus stops and on digital screens arounds streets, towns and cities.
Digital versions of the posters would also be used throughout social media.